Best Practice Guide for Green Comms

I guess the CIPR is sticking its neck out by producing a guide to best practice for environmental sustainability communications (for consultation). I seem to remember its earlier attempt to set out what's good in social media wasn't seized upon with uncritical joy.

However the CIPR claims to be first (and I'm not aware of any others apart from those general guides and standards listed within it) so credit for being first to put pen to paper and risk the brick bats.

Good to acknowledge this is moving territory so it will need renewing, good to acknowledge how temporary and crutch-like carbon offsetting is.

It's a bit general and reads like the voice of a wise senior citizen (Don't go out without a coat on in this bad weather). I'm disappointed some of it needed saying and I'd have quite liked something more meaty.

But I suppose it's got to cater for such a wide range of situations at a point when there isn't general agreement, and that's the point. I've often thought that this area of comms, as so many others, wouldn't be a PR issue, if there was.