This blog is an attempt to capture examples and evidence of communication used for the benefit of society.
I'm particularly interested in communication that that successfully encourages us to lead more sustainable lives. I'm based in the UK and happy to hear about stuff like this wherever it is happening but can only publish comments in English.
Better than AVE measurement of PR
This US-sourced article off the Institute for PR's website walks through how to measure and separate out the value of PR from other promotions such as advertising. Some pretty impressive case study examples towards the end.
0 comments:
Post a Comment