The CHARM project brings together theory from two different disciplines and uses digital technology, including Facebook, to encourage sustainable behaviour change.
From social psychology, the social norm approach is being used to influence behaviour by telling people what others like them do.
Practice theory suggests that sustainable or unsustainable behaviours are best understood as being part of people's everyday, taken-for-granted routines.
IGreen, a Facebook application, has been designed with both these influencing factors in mind. For instance, it gives feedback on quiz scores by comparing participant scores with those of others of their friends on Facebook.
I've had a tinker round with it. Maybe it is just because it is new and not well populated yet, or maybe it's just that I don't particularly like games on Facebook, but I felt rationed in how much information I could access. You appear only to be allowed to access the next nugget of information after you've successfully completed a level of the game. I'd prefer it if even the dexterously challenged like myself were allowed access to information even if we can't shoot (recycling materials) straight. Perhaps it is more a tool to gather data rather than a behaviour change tool in its own right?
0 comments:
Post a Comment