Tom Crompton - common cause

Very much looking forward to Tom Crompton and Richard Hawkins coming to De Montfort University later this month. They're going to be talking about Common Cause, supported by Oxfam, WWF, Action for Children and the Public Interest Research Centre.
The core argument of Common Cause is that we should do more than just communicate immediate (self-interest) benefits of behaviour change. An example would be hooking people into using less electricity because it will save money rather than because it mitigates climate change. Instead it is argued we should be looking to exploring and nurturing the underlying values in society which would make the latter hook more appealing. This would then lead to longer-lasting change.