CSR and links to PR

I have recently come across a couple of freely available discussions of the usefulness of Corporate Social Responsibility that make good background reading to the topic.

Interesting that they're both found from the finance sector.

The first is written by John Surdyk, Director of Wisconsin School of Business in the USA.

The second comes from a network supporting micro-enterprise and is Chapter Two of a document called the Social Performance Map.

It's pragmatic that both documents, having explained the wider purpose of CSR, then set out the business case, but I guess that's a reflection of the needs of their intended audiences.

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